Monday, April 29, 2013

Fabric 8 'Geek Chic'

The 'Geek Chic' Fashion Notebook 101

Fabric8 Contest: Geek Chic. Fabric8 is an annual contest to discover eight bold, modern fabric collections from designers the world has yet to hear from. The ultimate winner of the contest will receive a chance to release a collection through Robert Kaufman. Previews are shown at the fat quarter size (21" x 18"). Deadline for entry was Tuesday, April 23, 2013 and voting in the semi-final round begins on May 9, 2013.

My submission... Idea:
'Geek' Design in progress
Well I have to be honest, this concept was a difficult one for me. I grew up in an era when calling someone a Geek was an insult. I struggled to picture a series of images that could translate into a fabric design 'collection' that would be visually interesting and unique. I guess that was my issue to get over because a designers job is to problem solve.
Step one: As always the research part of this challenge started on the internet. All that was available were pictures of celebrities wearing glasses, Dr. Who references and superheroes. Step two was going to my teenagers who explained that the Geek theme was also sense of style celebrating technology, and those who create technology. The outfits were to appeal to the generation who loves gaming, superheroes, star trek and technology and are not afraid to let people know it! I have been illustrating 'girls' for years and thought they would be great at representing different styles of the geek fashion trend. ...So the 'geek that's chic' idea was explored using pages from a fashion notebook.
Executing the concept:
I started by drawing the girls on my iPad to give them a sketched look, as if I was quickly jotting down ideas for an outfit. I developed each girls outfit to accommodate both an everyday and a professional look. The drawings were then brought into photoshop to clean-up and add color. 
Notebook all ready to place into fabric layout!
©2013 Patty Rybolt Designs
When that was done I scanned the ring binder of my sketchbook and made the lined pages in photoshop. The type was next, again trying to give the feel of a hand written notebook, almost a kids rendering of the concept. 
The background pattern design was done by bringing sketches into photoshop, and layered behind the page layout. The design was finished up with integrating the glasses under the pages of the notebook! 

If I make the semi-final round of this challenge, (top 100 designs chosen by the Robert Kaufman Company) then look to vote starting on May 9th, 2013!
I'll keep you posted!!

The 'Geek Chic' Fashion Notebook 101
©2013 Patty Rybolt Designs

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